As counterfeit printing supplies continue to pose risks, HP’s Anti-Counterfeiting and Fraud (ACF) program is evolving with a fresh approach to label security. Here’s how HP’s latest holographic security labels empower customers to confidently verify their ink and toner cartridges.
New Holographic Label Features
HP’s redesigned security labels are entering the EMEA market, enhancing protection for HP’s customers and partners. This label update includes unique holographic features:
-
Icon Transformation: Tilting the packaging reveals an interactive design where an ink droplet or toner bucket icon transforms into a shield. The label also displays the word "ORIGINAL" and an HP logo, which appear and disappear depending on the angle, helping users quickly identify genuine HP products.
-
QR Code Verification: Each label includes a QR code that, when scanned, provides instant confirmation from HP, offering an additional layer of verification.
How to Identify Genuine HP Supplies
For effective verification, follow these steps:
- Inspect the Hologram: Tilt the box front to back and left to right to observe the icon transformations and the HP logo.
- Scan the QR Code: Use a smartphone to scan the code, leading to HP’s online authentication system.
IMPORTANT: This new label design joins the existing security measures, meaning some older packaging might still be in circulation, featuring symbols that shift with box tilting.
You can read more about HP Anti-Counterfeiting Labels here:
https://www.hp.com/us-en/cartridge/anti-counterfeit.html
Or this short video:
https://www.youtube.com/watch?v=PCvdBS2hq4E
Report Suspicious Items
If you suspect a counterfeit, HP encourages you to contact their ACF support team at emea.anti-counterfeit@hp.com or visit hp.com/anticounterfeit for assistance. For enhanced checks, HP also offers a free Customer Delivery Inspection (CDI) to verify products in select locations.
Choosing Genuine HP Supplies
For the best printing results and to safeguard your printer’s longevity, always purchase from HP-approved retailers and carefully check the security label. By following these steps, you can confidently avoid counterfeits and enjoy the high quality HP promises.
Our Promise
At Crazy Kangaroo, we are committed to providing only genuine HP ink cartridges to ensure the highest quality and reliability for your printing needs. We do not sell refills or remanufactured cartridges, so you can trust that every product you purchase from us meets HP’s rigorous standards for performance and longevity. Shop with confidence, knowing that our inks are 100% authentic, giving you the best possible results every time.
