Braun Digital Alarm Clock with Rotating Bezel for Quick Time Setting - Black

The Braun BC24B Digital Alarm Clock features a distinctive rotating bezel that makes setting the time refreshingly simple — turn it clockwise to advance and anticlockwise to retreat, no fiddly buttons required. Its clean black finish and reverse LCD display give it a sleek, understated look that suits a bedside table or desk equally well, with the choice of 12-hour or 24-hour time format to suit your preference.

The crescendo beep alarm is a thoughtful touch for heavy sleepers — rather than a single jarring burst, the alarm gradually increases in frequency and volume if left unattended, easing you awake more naturally. A snooze function lets you steal a few extra minutes, and the built-in backlight means checking the time in the dark is never a problem.

Compact and straightforward, this Braun alarm clock runs on a single AA battery (not included), making it easy to place anywhere without needing a nearby power socket. It's a reliable, well-designed everyday timekeeper from a brand long associated with no-fuss functionality.